Built by someone who
works for a living.

I'm Avery Rogina, founder of GoMatic. I'm a U.S. Marine and I've spent most of my life doing blue collar work. I've been around enough shops and small businesses to know that the ones that struggle usually aren't struggling because of bad work. They're struggling because nobody picked up the phone.

Most shops I've talked to are losing money quietly. The phone rings when everyone's under a car and the call goes to voicemail. The customer doesn't leave a message. They just call the next shop on Google. That's a $300 job gone and nobody in the building even knew it happened. Multiply that a few times a week and you're looking at thousands of dollars a month walking out the door without making a sound.

I think AI is the easiest bet you can make right now. Better than any stock. When I looked at what shops actually needed it wasn't another dashboard to manage or another agency sending monthly reports. It was something that just runs in the background and handles the stuff that falls through the cracks. Texts back a missed call before the customer even finds a competitor. Follows up until they respond. Books the appointment. Sends the reminder. Asks for the review when the job is done. All of it without anyone at the shop doing a single thing differently.

Running a shop is genuinely hard. You're turning wrenches, managing your guys, ordering parts and dealing with customers all at the same time. I don't think you should also have to worry about whether someone followed up on a missed call from Tuesday. That's what GoMatic is for. I want every shop I work with to bring in more cars and more revenue every month and to feel like they got a genuinely good deal from someone who actually gets what their day looks like.